By GISIN SABUT: The latest trends in e-reading are driving the market for ebooks.
But are ebooks really getting cheaper?
The latest trends:How does the price of e-books compare to books?
A new report by the McKinsey Global Institute says that e-readers are becoming increasingly expensive for consumers, with Amazon and Apple both charging more than $10 a year for a digital download of a book.
The report is based on a survey of ebooks on e-commerce sites, as well as other sources.
In contrast, Amazon has offered a free trial of the Kindle, which allows users to download a small library of more than 200,000 e-textbooks.
For the first six months of 2017, the Kindle cost $99.99, or $50 a year.
Apple offers the iPad Air for $329, or a $50 price cut off.
Microsoft offers the Surface Book for $499, or free shipping.
Google has the Nexus 7 tablet, which costs $649, or two-year subscription.
Amazon and Apple offer free trial versions of the e-reader apps.
Amazon offers the Kindle Unlimited for $29.99 a year, or five-day free trial.
Amazon and Microsoft offer Kindle Unlimited at $19.99 for a year with no contract.
Microsoft says that it has more than 300,000 paid customers who have purchased e-Books on its platform, but the total number of free trial users has been limited by Amazon’s limitations.
Apple has more paid customers than any other publisher and has made it easier to purchase e-Readers than other publishers.
Apple and Amazon are also offering discounted pricing on a wide variety of eBooks on the company’s e-store.
Amazon has an e-shop that offers the Amazon Kindle for $39.99.
Apple’s ebooks are available for $9.99 to $14.99 with a free one-day trial.
Microsoft has the same program, but prices range from $10 to $15 a day.
A number of publishers have also launched e-stores with e-Book pricing.
Publishers including Penguin Random House, Simon & Schuster, Random House Classics, and Random House Publishing are offering their e-Publishing e-ventures.
The report suggests that ebooks will continue to be cheaper than books, and that the growing popularity of ereading could eventually push the price down even further.
The McKinsey report is a product of a study commissioned by McKinsey in 2018 and published in November.
It surveyed more than 100 e-publishers and their publishers and authors.
The results showed that ereading has become a valuable business for e-industry players, who are now competing against one another to provide more affordable and more convenient services for customers.
This is likely to benefit both publishers and e-retailers, which are expected to drive book prices lower, McKinsey said.